Ford Truck Enthusiasts, The Internet's Leading Ford Trucks Resource, F150
 
News Glossary   
Search  
   
Browse by Category

News .: 2002 .: 01/16/2002 - International, Power Stroke Diesel To Return For 2002 NCTS Season

01/16/2002 - International, Power Stroke Diesel To Return For 2002 NCTS Season



Source: International Truck and Engine

INTERNATIONAL, POWER STROKE DIESEL TO RETURN FOR 2002 NCTS SEASON

Market-Leading Diesel Engine Maker To Again Sponsor NASCAR Craftsman Truck Series Team, Driver Terry Cook In No. 29 Ford

WARRENVILLE, IL (January 14, 2002) - After a successful entry into the NASCAR Craftsman Truck Series in 2001, International Truck and Engine Corporation, manufacturer of the popular Power StrokeŽ Diesel engine for Ford Motor Company, officially announced today that it will again sponsor Terry Cook and the No. 29 K-Automotive Ford in 2002.

As with the initial 2001 program, International hopes to leverage the overlap of truck owners and NASCAR fans to increase sale of the popular Power Stroke Diesel engine powered Ford pickup trucks, vans and sport utility vehicles through the sponsorship program of Cook and the team. After garnering nearly $2 million in television exposure alone in just 14 Truck Series events last year, the Power Stroke Diesel race truck will again be seen by fans and potential diesel engine vehicle buyers throughout the entire 23-event 2002 NCTS campaign at the tracks and on national television.

"NASCAR has proven to be an effective way for us to connect with loyal Power Stroke Diesel customers and truck enthusiasts in general," said Dan Ustian, president, engine group, International Truck and Engine Corporation. "Terry Cook has proven to be a great spokesperson for us. Terry drives a Ford Excursion with a Power Stroke Diesel every day and experiences the power, performance and fun driving experience that Power Stroke Diesel trucks are noted for. The 2002 season promises to be a great year for this marketing partnership as Terry and the team delivers NASCAR excitement to race fans across the country in the red and black No. 29 Power Stroke Diesel race truck."

Cook, who grew up working on diesel engines in his father's automotive repair shop, is a champion for the Power Stroke Diesel message of top performance, reliability and economy, and has helped fans make the connection between the on track performance of Power Stroke Diesel racing and on the road performance of Ford Power Stroke Diesel trucks.

"We had a great season last year, thanks in big part to the support given us by International," stated Cook, who finished seventh in the final 2001 NCTS championship standings. "They came on board at midseason and we were able to finish strong winning a pole at Nazareth (Penn.) and finishing second at both Nazareth and Indianapolis. This year, we'll be looking to drive the Power Stroke Diesel Ford F-150 to the front of the pack on the track and to the to the top of the list of engine choices when fans are looking for the best in performance and reliability when buying a new truck or SUV."

....


To access the rest of this feature you must be a logged in Registered User Of Ford Truck Enthusiasts

Registration is free, easy and gives you access to more features.
If you are not registered, click here to register.
If you are already registered, you can login here.

If you are already logged in and are seeing this message, your web browser is blocking session cookies. Change your browser cookie settings to allow session cookies.


How helpful was this article to you?

Related Articles

article 02/20/2002 - International Joins Ford to Teach the Value of Diesel Power to Next Generation Farmers
Source: International Truck and Engine...

(No rating)  9-17-2004      
article 11/05/2002 - Ford Introduces All-New 6.0-Liter Power Stroke Diesel
Source: Ford Motor Company

  9-17-2004      
article 12/10/2002 - Ford's All-New Power Stroke Diesel Named '10 Best' Engine
Source: Ford Motor Company

  9-17-2004      

User Comments

Add Comment
No comments have been posted.


.: Powered by Lore 1.5.5
Ford-Trucks.com and Internet Brands, Inc. is not affiliated with the Ford Motor Company.
© 1997-2009 Internet Brands, Inc., Please see our Terms of Use / Privacy Policy