2001 Ford F-150 SuperCrew - Opening New Doors

"The F-150 SuperCrew adds more versatility and innovation to the Ford F-Series lineup by offering customers a choice they can't find anywhere else in the full-size pickup market. SuperCrew seats up to six adult passengers comfortably, without sacrificing its _work-truck capability." - Gurminder Bedi , Vice President, Ford North America Truck

The new 2001-model Ford F-150 SuperCrew adds a new dimension to work- and personal-use trucks. It is the only under-8500-pound gross vehicle weight (GVW) truck in its class with four full-size doors and a full rear passenger compartment. It also is the only pickup on the market with power adjustable pedals. SuperCrew is designed for a broad range of buyers who need all the capability of a "Built Ford Tough" pickup along with passenger-carrying capacity and increased ease of entry and exit. Its 51/2-foot box and optional Bed Extender - which creates a total of seven feet of cargo carrying capacity - ensures owners can put it to work like any other Ford pickup.

The Tough Truck Design

Offered in both XLT and Lariat trim levels, the F-150 SuperCrew has been designed for consumers who want more interior space without compromising the functional capability and versatility of a full-size pickup. Its looks reflect the same muscular, aerodynamic stance and styling of the current F-150 Regular Cab and SuperCab models.

The F-150 SuperCrew is the same overall length as the 139-inch _wheel base SuperCab model, which is an advantage when maneuvering in tight spaces like parking lots or garages. At the same time it offers extra interior space, improving rear passenger comfort.

Unlike the SuperCab, which has smaller hinged doors that swing out from the C-pillar, the SuperCrew has four full-size doors separated by a B-pillar on each side, with inside and outside handles on each door. It is the same type of system currently available on the Super Duty F-Series Crew Cab trucks.

The Lariat has standard seventeen-inch chromed steel wheels and OWL tires, with standard all-season tires on 4x2 models, and all-terrain tires on 4x4 models. On XLT, sixteen-inch polished aluminum wheels and all-season OWL tires are standard on 4x2 and 4x4 models, while all-new seventeen-inch cast aluminum wheels are optional on the 4x4 XLT.

SuperCrew Interior

F-150 SuperCrew boasts 12 inches more cab length than the current SuperCab model.

A front 40/60 bench seat, which seats up to three people, is standard. Captain's Chairs with a floor-mounted center console are optional.

A standard overhead console in the front of the cab includes a compass, outside air temperature gauge and storage areas. An optional power moonroof, a pickup truck first in the under-8500-pound GVW _segment, also is available.

A full-size 60/40 split rear seat with a fold-flat capability is standard, increasing interior space versatility. It can accommodate passengers, bulky loads or a combination of both. The rear seating area also features a power point, reading lamps, cup holders and door map pockets to increase rear passenger comfort and convenience.

An optional audio-video entertainment system with VCR is available to expand entertainment possibilities for rear passengers.

The Pickup Box

The F-150 SuperCrew is, first and foremost, a pickup. SuperCrew's foundation is the chassis of the acclaimed 139-inch wheelbase _SuperCab. The pickup box measures 51/2 feet long and is the same width at the wheel houses as the rest of the F-150 lineup. Because there is no other full-size truck like the F-150 SuperCrew, extensive customer research was conducted to gauge reaction to such a configuration. The response from work and personal use customers was overwhelming. Customers said they truly appreciated the extra interior space, not only for people, but for clean, dry and secure storage for things such as tools and groceries.

"Offering a more user friendly, comfortable interior while maintaining pickup versatility is a swift answer to a new customer demand," says Al Giombetti, Ford Truck group brand manager. "We've seen the steady growth in the pickup truck market for several years, led, in part, by the personal use area." For those times when the pickup box is called upon for hard work, SuperCrew meets the needs of most customers with 44.2 cubic feet of cargo capacity. Standard payload of 1,765 pounds is the same as F-150 SuperCab. ....

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