DEARBORN, Mich., October 21, 1999 - Ford truck owners are a loyal bunch who love their trucks, and love hearing stories about those trucks. So Ford sent a trio of well-known photojournalists into the heart of Ford Country to capture real-word stories chronicling the trucks and their owners.

"What's tougher than real life? And what's a better testament to the toughness of our Ford trucks than to see how real people put them to the test day-in and day-out?" said Jan Klug, Ford Division's marketing communications manager. "Our new ads were shot news-style by photojournalists, whose work has appeared in National Geographic, Time and other publications. They document real-life stories about how tough our Ford trucks are. Ford Country is where real life happens," Klug said.

In addition to taking the photographs, the photojournalists also gathered the quotes used in the print ads. Photojournalist David Alan Harvey, traveled to the Outer Banks of North Carolina during hurricane season. There he found Brian Dills working to repair a house damaged by Hurricane Dennis_and using his F-Series truck to get the job done.

Photojournalist Joel Sartore discovered hunting and fishing resort owner John Walters. Walters drives a 1986 F-Series with 144,000 miles in temperatures which dip to forty-five below zero. He tells us that it continues to start time after time.

"This is how we design our trucks_they live with the people who use them. Rugged, tough and built for life_Built Ford Tough," states Al Giombetti, Ford Division truck brand manager. ....

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