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News .: 1999 .: June 30, 1999 - Highlights of the Ford, Eddie Bauer partnership

June 30, 1999 - Highlights of the Ford, Eddie Bauer partnership


Highlights of the Ford, Eddie Bauer partnership

FORD-EDDIE BAUER PARTNERSHIP

  • The 1999 model year marks the 17 th anniversary of the relationship between Ford and Eddie Bauer.
  • The 1984 Ford Bronco II was the first Ford vehicle to feature the Eddie Bauer edition premium trim package.
  • Over the past 17 years, several models of Ford pickups, sport utilities and minivans have carried the Eddie Bauer name, as well as its adventurous spirit. These have included Ford Bronco II, Bronco, Aerostar minivan and F-Series, as well as the current Explorer and Expedition models.
  • From its beginnings as a downtown Seattle outfitter in 1920, Eddie Bauer has grown to more than 600 stores throughout North America, Japan, Germany and the United Kingdom. Ford Eddie Bauer edition vehicles are featured in Eddie Bauer catalogs that are distributed to millions of its customers; in promotional brochures and store displays; and on its Web site.

1999 FORD EXPLORER EDDIE BAUER EDITION

  • New Eddie Bauer edition features on the 1999 Ford Explorer include redesigned rocker panel; wheel lip/body-side moldings; HomeLink Universal Transmitter with TravelNote; Reverse Sensing System (which uses sonar to detect certain objects in the vehicle's path while backing up, then sounds warning beeps); available front side air bags and heated front seats; and Eddie Bauer emblems.

SALES

  • The first Ford Explorer Eddie Bauer edition was unveiled in 1991. In the eight years since, Explorer has been the best-selling sport utility
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