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News .: 2008 .: F150 2009 Motor Trend Truck of the Year Award™

F150 2009 Motor Trend Truck of the Year Award™


DEARBORN, Mich., Dec. 16, 2008 – The all-new Ford F150, America’s best-selling full-size pickup delivering class-leading capability and unsurpassed fuel economy, today was named 2009 Motor Trend Truck of the Year™.

“The new F150 is a thorough, thoughtful upgrade of a highly successful formula,” said Angus MacKenzie, editor-in-chief, Motor Trend . “The 2009 model improves on the core attributes that have made the F150 a best seller for decades, ensuring it will remain a strong player in the segment despite the challenging economic environment.”

The 2009 F150, new inside and out, is the new benchmark in its segment, appealing to a growing number of core truck customers. Improvements include a new high-strength, lighter-weight chassis that delivers even more horsepower, unsurpassed fuel economy and class-leading towing and payload capacity.

To earn the Motor Trend award, F150 bested its competitors in a series of rigorous tests evaluating the vehicle’s engineering, technology, design, safety, dynamics, performance, build quality and value.

Motor Trend editors used our truck the way our customers do – by putting it through extremely tough tests,” said Derrick Kuzak, group vice president, Global Product Development.

“This award is so meaningful to us because it means so much to our customers,” he added. “ Motor Trend Truck of the Year is one of the most recognized automotive awards by consumers, and Ford is extremely proud to receive it.”

The 2009 award marks the third consecutive time an all-new F150 garnered the Motor Trend Truck of the Year award. The pickup received the magazine’s prestigious award for two previous ground-breaking new models in 2004 and 1997.

Motor Trend’s awards throughout the years are a validation of what has been the key to our success: listening to customers, anticipating their needs and providing them with innovative solutions and features before they ask for them,” said Matt O’Leary, F150 chief engineer. “Our goal with each redesign is to top the last one, and we’re doing that with the 2009 F150.”....


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