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News .: 2008 .: Ford F-150 Wins KBB Award

Ford F-150 Wins KBB Award


  • "The 2009 F-150 is more than a truck – it’s a work system," said Kelley Blue Book's kbb.com in naming the truck its "2009 Best Redesigned Vehicle"
  • Accolade offers additional proof that Ford’s success comes from listening to its customers and delivering the capability and fuel economy they require

DEARBORN, Mich., Dec. 10, 2008 – Editors at Kelley Blue Book’s kbb.com today announced that Ford’s all new 2009 F-150 – an American icon with class-leading capability and unsurpassed fuel economy – has earned the title of “2009 Best Redesigned Vehicle.” ( http://www.kbb.com/kbb/NewsAndReviews/BestRedesignedVehicleAward.aspx )

“I just really like this truck,” said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book’s kbb.com. “I think it’s the sheer power of it that’s so impressive. It’s such an important truck in the market; it’s so important to Ford and to the domestic auto industry in general. There are so many variations, and so many innovations. In some ways, the F-150 is more than a truck – it’s a work system.”

The all-new 2009 F-150, new inside and out, is the new benchmark in the full-size pickup segment.

Improvements include a new high-strength, lighter-weight chassis that allows this tough truck to deliver even more horsepower, unsurpassed fuel economy and class-leading towing and payload capacity.

Nerad noted the array of available technology – from the industry-exclusive SYNC to Ford Work Solutions. SYNC provides hands-free, in-car communication. Ford Work Solutions is an innovative suite of options including an in-dash computer with Internet access, Tool Link to track tools, Crew Chief technology to dispatch workers and reduce vehicle operating costs and Cable Lock to improve security. He also singled out the added conveniences of the Box Side Step and Tailgate Step that helps customers easily gain access to the truck’s pickup box.

“There really is something there for everybody,” Nerad said. “There are so many interior and exterior design changes on this truck, and all of them are stellar.”....


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